We want to help you keep up with how brands across the travel industry are exploring - and using - generative artificial intelligence solutions from companies including OpenAI, Google and more. So we're surveying technology professionals at leading travel brands, and we'll be publishing their answers periodically here.
Sylvain Roy, chief technology officer of Amadeus, is the latest to offer his thoughts on generative AI and its uses for the travel industry.
We began working with generative AI ... a long time ago, as we have had research teams of AI specialists and data scientists implementing various use cases over the past years. In 2022, we increased our overall R&D investment by almost 30% compared to 2021, allowing us to continue exploring the benefits of artificial intelligence, the metaverse and many other new technologies.
Our current work with generative AI is focused on ... enhancing the overall shopping experience, allowing people to go from inspiration to booking in a much more streamlined manner. What if you could do it all in one single conversation?
The biggest challenge for us related to generative AI is ... to make sure the conclusions reached by AI are reliable and transparent, notably by focusing on the development of Knowledge-Aware AI systems (KAAI), a technology that integrates human knowledge.
For the travel industry overall, we see the most potential for generative AI to ... help travelers at all steps (pre, on and post trip) by improving recommendations through personalization and automation.
One year from now we expect to be using generative AI for ... an enhanced traveler experience across the entire journey. There is a lot to do on the servicing and disruption side.
PhocusWire's AI Insights
Keep up with these quick updates from travel brands about generative AI such as ChatGPT and Google's Bard.