Aidaptive
Headquarters: Cupertino, CA
CEO: Rakesh Yadav
Website: Aidaptive
Founding date: 2021
Investment: $16 million
Powered
by Jarvis ML, Aidaptive’s predictive personalization engine gives online
businesses the power to automatically predict the affinity and intent of
prospective customers and then deliver personalized content to them in real time.
Aidaptive’s Predictive Recommendations and Predictive Search products are
focused, plug-and-play solutions that personalize critical touch points of a
guest’s booking journey. Aidaptive’s mission is to empower any sized
hospitality or e-commerce provider with the power of OTA-grade machine
learning.
PhocusWire coverage
Strategic
goals for 2023
In
2023, the Aidaptive team will continue launching new predictive personalization
engines that enable vacation rental managers (VRMs) to predictably grow direct
booking revenue. Beyond product development, the Aidaptive team will continue connecting
with the broader vacation rental, hospitality and e-commerce markets. This
helps our team understand what matters most to Aidaptive clients.
Lessons
learned since founding
From
Evan Dolgow, Aidaptive’s head of predictive hospitality: “After 100-plus
meetings with vacation rental managers, the highest priority is driving direct
bookings and guest retention. Direct bookings will only increase in difficulty
as big tech OTAs dominate the market, making it even more challenging for VRMs
to exist on their own. VRMs must start cultivating first-party data now to
ensure long term autonomy. To help drive this, Aidaptive has been helping VRMs
comprehensively collect and leverage their existing data to personalize the
entire booking funnel and drive more direct bookings.”
From
Rakesh Yadav, Aidaptive’s founder and CEO: “I learned a lot while leading the machine
learnings platforms for Google Ads and Payments that I’m excited to share.
Machine learning can offer enterprises quite a lot – especially through
intelligent personalization products that adapt to changing market conditions
daily. Adaptability is critical in our current market. That’s why we created
Aidaptive: We are focused on delivering this power into the hands of all
enterprises.”
From
Brian Bird, Aidaptive’s head of revenue: “At the end of the day, if you build
and empower a great team who listens to your customers, your company will
develop excellent products and flourish. We’re always hiring!”
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