Cyborgs don’t feel pain, but hospitality and travel professionals do.
It’s been 40 years since Arnold Schwarzenegger left nothing to the imagination in that memorable opening scene from The Terminator. A lot has changed since then – the internet, smartphones, the Governor of California – many concepts that were considered pie-in-the-sky back then have ultimately become reality.
But a seismic shift is about to rock the short-term rental sector, and it’s not something anyone could have imagined, let alone predicted. Artificial intelligence is going to change everything and few will escape completely unscathed – especially in hospitality. The role of a human being in short-term rentals is going to change fundamentally and yes, some jobs will go, too.
What this all means is that travel and hospitality professionals who want to protect their jobs tomorrow need to get to grips with the technologies that are emerging today. Below, we set out four ways hospitality professionals can start integrating artificial intelligence into their day-to-day operations, ensuring they're prepared for the future — no time travel required.
Mechanize the mundane
Why squander precious human hours on tasks that a machine could do on your behalf while you sleep? From scheduling cleanings to managing bookings, AI-driven platforms and task managers are already more than capable of handling repetitive tasks. This leaves property managers free to tackle the challenges that genuinely require a human touch.
AI-powered guest communications really are just the tip of the iceberg. From interpreting and analyzing KPIs and overall financial performance to flagging common guest complaints and maintenance issues, we are already living in a world where your toughest decision is not which spreadsheet to tackle, but how to best use your newfound free time.
The more adept you become at integrating AI into daily operations today, the more indispensable you’ll become further down the line.
Personalize to revolutionize
Gone are the days when addressing a guest by their first name in an email was considered the pinnacle of personalization. Today, AI is capable of drilling down much deeper into what makes guests tick – unlocking levels of personalization that were just a few years ago considered the stuff of science fiction. It can analyze past interactions, preferences and feedback to tailor every aspect of the guest experience.
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From suggesting personalized travel itineraries to adjusting in-room settings to a guest’s preferences before they arrive, AI can already respond and adapt to the guest’s personal tastes more effectively than any human can – in any language.
Hyper-personalization in hospitality, leisure and travel will become something guests take for granted more quickly than most think. Businesses that fail to keep up with the pace of change risk allowing themselves to be perceived as outdated and disconnected from the evolving needs of their clientele.
AI as a robo-sidekick
While AI doesn’t have a crystal ball to gaze into the future, it is capable of leveraging the closest thing to one – data.
From maintenance alerts to potential cancellations, AI can draw on data to predict problems before they turn into guest complaints. From Wi-Fi woes to air conditioning conundrums, AI’s ability to detect issues before they become catastrophes feels like having a sidekick that's always on the ball, even when you're sleeping.
Bear in mind also that, as a business grows, so too will the number of reviews and messages you’ll be receiving. As your business scales, AI can manage increasing volumes of data, transforming it into actionable insights and keeping you ahead of competitors.
Transfer AI to the HR department
Travel and hospitality will always be inherently people-focused industries. From housekeeping to maintenance, humans are here to stay – but AI will ultimately decide which ones do.
By integrating AI into the recruitment and performance monitoring processes, we’re not just talking about finding people to fill positions; we’re talking about discovering and maintaining passionate individuals who will propel the industry forward — and be equipped to handle the huge advancements in AI and technology that are sure to come.
Final thoughts
The T-800 may have cut a lonely figure, but in the world of hospitality and travel, AI is actually the ultimate team player - though only for humans who are willing to play ball. By doubling down on digitalization today, travel and hospitality professionals can gain an early insight into a technology that will completely turn their industry on its head.
It’s about understanding that mastering AI today enables you to pinpoint where human creativity, empathy and innovation can most effectively complement technological advancements, guaranteeing you’ll never have to say “Hasta la vista” to your career.