The COVID-19 pandemic has accelerated the evolution of how guests expect and prefer to have their hospitality experience enhanced by technology.
And the hotel tech stack is the backbone that enables a digital guest experience. But the days when
property management systems were the starting point of the hotel tech stack are gone.
Today, a PMS should not only dictate hotel operations processes but also support the guest-centric approach. Marketers should be able know more about the
guests (not just from the booking point); they should be listening to the guest instead of inferring guest behavior from reports.
Consumers want convenience, empowerment, non-judgmental and queue-less experiences that kiosks and mobile check-in
and check-out provide.
And contactless and mobile technology are at the top of the list of tech solutions for enhancing guest experience and driving ancillary revenue.
The following report, produced by PhocusWire and Shiji, demonstrates
how a guest-centric hotel stack can match post-pandemic guest needs while addressing the needs of hotel management and boosting revenue generation.
The report is available below.
Brought to you by Shiji