Chatbots, artificial intelligence and machine learning are three of the buzz trends of the last year or two in the travel industry.
Beyond the talking and thinking about such services, there are many things to consider when it comes down to the implementation phase.
Travel brands need to think about how the service is operated within the organization and what metrics to put in place to measure its effectiveness and success.
OpenJaw Technologies has been at the leading edge of these technologies with its t-Social tool - a platform that uses conversational AI to understand context and intent within messages from customers.
PhocusWire's Kevin May talks to David Curran, cognitive engineer at the Ireland-based company, about some of the issues that brands should consider as they move towards the use of chatbots within their organizations.