Social mapping platform Atly has raised $18 million in funding.
Investment in the Israel-based company has come from Target Global, Tal Ventures and FKA Brands.
Atly, which describes itself as a “user-generated social mapping platform,” helps travelers find places to go and things to do.
The company, formerly known as Steps, said hundreds of maps are being created on a monthly basis around food, travel and outdoor pursuits.
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Atly said it will use the funding on “state-of-the-art algorithms” as it looks to further enhance the platform with product updates.
Uriel Maslansky, co-founder and CEO of Atly, said: “From blogger to YouTube to Instagram and TikTok, people seek both community and information online, and they’re often finding that intersection on social media. But there is a gaping hole when it comes to location-based information, which is where Atly comes in. We have combined everyone’s favorite ingredients – the timeliness and authenticity of user-generated content created by a like-minded, trusted source, the utility and ease of visual mapping, effective tools for hyper-specific discovery, and the thrill of engaging, perfectly on-point content – to allow anyone with an interest, need or passion to easily unearth their next favorite place to go or thing to do.”
Atly was founded in 2019 but announced its official launch with the funding.
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