ATPCO commits to move industry to 80% dynamic fares by 2026

ATPCO is unveiling a plan to ensure at least 80% of all airline offers are dynamically created by 2026.

The company, which handles more than 12 million fare changes each day for its more than 400 airline partners, is creating a technological framework to make it easier for airlines to create customized offers at the time of shopping rather than using filed fares.

One new solution is for airline order posting that will enable dynamically created orders to be integrated into the same ATPCO datasets that are currently used for servicing and settlement. 

“We envision a future where the industry fundamentally moves from a limited number of offer types found through a search for the lowest fare to merchandising or attribute-based searches that unlock the ability for an unlimited set of diverse and customized offers. That is the foundation of flight shopping for the future,” says Alex Zoghlin, CEO of ATPCO at the company’s Elevate conference in Washington, D.C.

“ATPCO will drive the industry forward by leveraging and transforming our current content and technology, facilitating new content, and evolving our standards. This means enhancing our industry governance processes and competencies along the journey to propel the industry forward.” 

ATPCO says attribute-based search that returns customized offers can drive more loyalty from customers and higher yield for sellers.

And says ATPCO chief strategy officer Tom Gregorson, “What’s the point of a fantastic, customized offer for the traveler if that traveler can’t be helped when they need to change or cancel their ticket? Airline order posting solves this problem without creating any new systems.”

ATPCO is also announcing open access to its NDC Exchange source code, to help push global adoption of NDC and the ability of airlines to create their own dynamic customer offers on any channels where participate. 

Zoghlin says the decision to offer the NDC Exchange code free of charge to airlines and technology providers is intended to “enable the ecosystem to go faster.”

“We win when you win, and this is a big win for the industry,” Zoghlin stated.