Marketing

News / Online

Travel groups warn of fewer trips if U.S. adopts plan to lower credit card fees

By Johanna Jainchill and Robert Silk – Travel Weekly | April 19, 2024

A proposal to lower credit card fees could have the unintended consequence of reducing travel by cutting into the funds that support loyalty programs, data from the U.S. Travel Association shows. Read More

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

News / Distribution

DerbySoft acquires travel trade marketplace PKFare

By D.J. Catron | April 11, 2024

The companies will share selected corporate functions and technology resources while upholding independent business operations. Read More

News / Online

Tripadvisor blocks record 2 million fake reviews in 2023

By D.J. Catron | April 9, 2024

Tripadvisor’s news highlights a growing movement that includes Expedia Group and Booking.com to ensure the integrity of customer reviews that appear on their websites. Read More

News / Online

Who should own the travel customer?

By Norm Rose - Phocuswright Research | April 8, 2024

A full, inter-operational digital ID ecosystem will be required to truly reap the benefits of frictionless travel. Read More

From Our Partners / Online

How travel clubs are driving revenue, loyalty and customer experience

By PhocusWire | April 8, 2024

Custom Travel Solutions founder Mike Putman explains the benefits of a travel club and how brands are using this type of offering to drive revenue and loyalty. Read More

News / Technology

New tool uses generative AI to help travel brands understand online activity

By Mitra Sorrells | April 4, 2024

Quantum Metric, which provides session replay solutions for travel brands including Virgin Atlantic, Rail Europe and Emirates, is launching a new generative AI-powered session summarization tool. Read More

News / Technology

How generative AI is impacting revenue management for hotels

By Morgan Hines | April 4, 2024

Predictions vary, but generally experts agree generative artificial intelligence - and AI more broadly - will greatly improve the ability of hotels to drive revenue. Read More

Interview / Startups

STARTUP STAGE: Obvlo helps travel brands provide personalized destination content

By Mitra Sorrells | April 1, 2024

Founded in 2021, Obvlo currently works with hotels that are part of the Hilton, Marriott and IHG brands, and the company is planning to expand its work to destinations and airlines. Read More

News / Online

More executive changes at Expedia Group as Gieselman departs

By Mitra Sorrells | March 28, 2024

After three years as president of Expedia Brands, Jon Gieselman is leaving and his responsibilities are being divided into two new roles - CMO and COO. Read More

News / Online

Putting a spotlight on sustainability in the STR space

By D.J. Catron | March 28, 2024

Criticism of Booking.com's “Travel Sustainable” program by regulators in the Netherlands, and the OTA's subsequent decision to prioritize third-party certifications, highlights the need for clear,... Read More

News / Technology

Are flight subscriptions starting to take off?

By D.J. Catron | March 27, 2024

Recent announcements from AirAsia, Alaska Airlines and Saudia may be a sign of things to come as airlines soar into digital era. Read More

Interview / Startups

STARTUP STAGE: NowBoarding is a commission-free distribution platform for travel brands

By Mitra Sorrells | March 22, 2024

NowBoarding was founded by Christopher Moss, who previously founded Psngr1, a business travel management tool acquired by travel technology firm Snowfall in 2022. Read More

News / Distribution

GetYourGuide adds tools to help partners tap into growing traveler interest in experiences

By Mitra Sorrells | March 19, 2024

GetYourGuide's is unveiling multiple new capabilities to help operators "create, manage and grow" their businesses, including artificial intelligence-powered keyword and location suggestions for product... Read More

News / Technology

How personalized videos at scale are connecting travel brands with customers

By Morgan Hines | March 19, 2024

Personalized videos are driving high open rates and creating opportunities for travel brands to connect with customers before, during and after a trip. Read More

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