Media

 alt="Three ways generative AI is improving the travel industry"  title="Three ways generative AI is improving the travel industry"
News / Technology
Three ways generative AI is improving the travel industry
By Morgan Hines | December 18, 2023
In a wide-ranging conversation at The Phocuswright Conference, leaders from Microsoft, Priceline and Amadeus discussed opportunities generative AI presents to the travel industry and how it's changing... Read More
 alt="Layla launches, receives €3M in seed funding"  title="Layla launches, receives €3M in seed funding"
News / Startups
Layla launches, receives €3M in seed funding
By Morgan Hines | November 30, 2023
The new app is an artificial intelligence-driven travel advisor that is meant to help users plan trips and book seamlessly. Read More
 alt="How to capture Gen Z travelers’ interest on social media"  title="How to capture Gen Z travelers’ interest on social media"
News / Online
How to capture Gen Z travelers’ interest on social media
By Morgan Hines | November 14, 2023
Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More
 alt="Kayak, Tripadvisor on growing their in-house media studios"  title="Kayak, Tripadvisor on growing their in-house media studios"
News / Online
Kayak, Tripadvisor on growing their in-house media studios
By Morgan Hines | September 19, 2023
In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment.   Read More
 alt="TikTok, Instagram, X: How travel startups use social media"  title="TikTok, Instagram, X: How travel startups use social media"
News / Online
TikTok, Instagram, X: How travel startups use social media
By Morgan Hines | August 24, 2023
Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More
 alt="Viator accounted for nearly half of Tripadvisor’s revenue in Q2"  title="Viator accounted for nearly half of Tripadvisor’s revenue in Q2"
News / Online
Viator accounted for nearly half of Tripadvisor’s revenue in Q2
By Mitra Sorrells | August 2, 2023
Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More
 alt="How creative advertising can help sustain travel rebound"  title="How creative advertising can help sustain travel rebound"
Opinion / Online
How creative advertising can help sustain travel rebound
By Marissa Bernstein - Vistar Media | May 19, 2023
The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More
 alt="Blueground image"  title="Blueground image"
News / Online
Travel marketers still seeking higher TikTok profiles
By Derek Catron | March 23, 2023
Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings.   Read More
 alt="tripadvisor-wanderlab"  title="tripadvisor-wanderlab"
News / Online
Tripadvisor launches marketing services for travel and non-travel brands
By Mitra Sorrells | September 21, 2022
Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent.   Read More
 alt="pricelabs acquires rental scale up"  title="pricelabs acquires rental scale up"
News / Technology
PriceLabs acquires Rental Scale-Up in push to deliver vacation rental insights
By Jill Menze | August 25, 2022
With Rental Scale-Up, PriceLabs says it will be able to deliver vacation rental business practices and market data insights to the short-term rental industry. Read More
 alt="Taking stock of LGBTQ+ travel"  title="Taking stock of LGBTQ+ travel"
News / Online
Taking stock of LGBTQ+ travel
By Nicole Edenedo - Travel Weekly | July 5, 2022
Over the last two years, LGBTQ+ travelers have become more introspective about expectations and supplier marketing has become more inclusive. Read More
 alt="snapchat-dynamic-ads"  title="snapchat-dynamic-ads"
News / Online
Snapchat unveils dynamic ads service for travel advertisers
By Linda Fox | June 1, 2022
The social media platform says it will serve the most relevant ads to Snapchatters interested in travel. Read More
 alt="Mitra Sorrells to become PhocusWire’s new editor in chief"  title="Mitra Sorrells to become PhocusWire’s new editor in chief"
News / Online
Mitra Sorrells to become PhocusWire’s new editor in chief
By PhocusWire | April 25, 2022
She takes on the role from May 1, 2022, following the departure of the existing head of the brand’s editorial team, Kevin May. Read More
 alt="STARTUP STAGE: Cray is a social-selling video app for travel"  title="STARTUP STAGE: Cray is a social-selling video app for travel"
Interview / Startups
STARTUP STAGE: Cray is a social-selling video app for travel
By Mitra Sorrells | March 8, 2022
Founded in June 2021, Cray pays a commission to video creators when a booking is made through their content. Read More
 alt="my-method-vdxtv-switzerland"  title="my-method-vdxtv-switzerland"
News / Online
My Method... How to counter travel lulls with interactive video
By Matt Keating - VDX.tv | February 23, 2022
Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination.   Read More