Phocuswright Research

News / Online

Scandinavian airline market excels, but risks remain

By Phocuswright Research | April 15, 2024

The outlook in the Scandinavia travel market through 2027 is positive, with double-digit growth expected each year, but there are many factors that threaten a sustained recovery. Read More

News / Online

Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women

By D.J. Catron | April 11, 2024

China Trading Desk’s quarterly Travel Sentiment Survey finds Chinese travelers are increasingly using travel applications like CTrip and Qunar and social media sites like Xiaohongshu and Douyin,... Read More

News / Online

Who should own the travel customer?

By Norm Rose - Phocuswright Research | April 8, 2024

A full, inter-operational digital ID ecosystem will be required to truly reap the benefits of frictionless travel. Read More

News / Online

Growth, increased arrivals, but an eye on cost in France's travel market

By Phocuswright Research | April 5, 2024

France's travel sector grew by 12% in 2023 to over €55 billion, with online bookings reaching their highest total to date and mobile transactions constituting 36% of this online revenue. Read More

Event / Online

The long-term outlook on short-term rentals: How to thrive in a shifting market

April 4, 2024

This interdisciplinary webinar bridges macro insights on U.S. travel demand, real estate and hospitality trends with practical financial and regulatory challenges that rental operators deal with on the... On Demand

News / Technology

Is the travel industry keeping up with emerging tech?

By Markus Schreyer - Phocuswright | March 26, 2024

While the travel sector has invested significantly in startups, the scale and diversity of investment appear to be less extensive compared with other industries. Read More

News / Startups

Funding for STR startups cooling but more resilient than other verticals

By Phocuswright Research | March 18, 2024

While there are typically multiple $100 million-dollar-plus funding rounds that occur in the short-term rental space in a given year, 2023 only featured one. Read More

News / Online

Experts: Why Tripadvisor Plus didn’t pan out

By Jamie Biesiada – Travel Weekly | March 12, 2024

Analysts say the shutdown of the struggling service may be part of an attempt to streamline Tripadvisor after its parent company said last month that it was exploring a potential sale. Read More

News / Online

From discovery page to destination: How travelers respond to what they see on social

By Phocuswright Research | March 11, 2024

According to Phocuswright, encouraging dispersal is a battle of pushing awareness and reducing barriers to finding equal-value alternatives that satisfy both sustainability and travel needs. Read More

News / Distribution

U.S. travel agents: Proving to be resilient and thriving

By Phocuswright Research | March 8, 2024

Travel agencies have proven resilient, and the market is thriving. Today, the focus is on adopting new technologies and greater specializations for more personalized, targeted service. Read More

News / Technology

Who’s using generative AI in travel - and for what?

By Phocuswright Research | February 26, 2024

Phocuswright's consumer travel surveys provide insights into travelers' awareness of and attitudes toward generative artificial intelligence. Read More

News / Online

Economic, not just environmental, sustainability for travel

By Phocuswright Research | February 20, 2024

Phocuswright research found that communication or education efforts around economic sustainability need to take extra care to be direct and transparent because these issues are too covert for travelers... Read More

From Our Partners / Online

ITB Berlin: A strong focus on travel technology

By ITB Berlin | February 7, 2024

More than 30 international providers are presenting their forward-looking products and ideas in a total of five halls at the world’s leading travel trade show. Read More

News / Technology

Phocuswright’s 2024 guide to travel innovation and tech

By Phocuswright Research | February 5, 2024

The Phocuswright report from a team of researchers looks at the most significant innovation trends in travel technology and distribution for 2024 and beyond. Read More

News / Technology

Phocuswright research explores travelers’ comfort using GenAI

By Phocuswright Research | January 29, 2024

Since ChatGPT debuted in late 2022, the travel industry has been exploring how best to use it – and wondering whether consumers are ready to embrace it to help with their trip planning. Read More

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