Loyalty programs in the travel industry have evolved faster in the last three years than they have over the last two decades.
Points-for-miles have become points-for-price with airlines and hotel loyalty packages are increasingly turning to new and innovative approaches to win the return business of guests.
Throw in the emerging concept of subscriptions - such as the Plus package being introduced by Tripadvisor - and there is plenty of opportunity for new ideas to come to market.
And all this comes against the backdrop of an industry desperate to get back on its feet following the impact of the coronavirus pandemic.
Phocuswright analyst Mark Blutstein has carried out a study into what consumers think about loyalty programs and what type of rewards and engagement they want from their favorite brands.
A presentation by Blutstein was was part of the PhocusWire Pulse: Loyalty For The Long Haul event on March 23, 2021.
The full presentation is included below:
PhocusWire Pulse: Loyalty For The Long Haul - Mark Blutstein of Phocuswright