Travel brands have made no secret of a desire to evolve their underlying technology and boost their strategic position in an increasingly complicated and competitive marketplace.
But those improvements are often dealt with in silos, with the big thinkers making decisions or coming up with ideas that are at odds with what the IT folks are able to achieve.
DataArt and Hudson Crossing recognized this tension 12 months ago when they fused an ongoing relationship into a dedicated unit that combines a number of disciplines: strategy, design and IT development/delivery.
Customers using the service include Skyscanner, Travelport, Hilton, Booking.com, Trainline and JetBlue.
Greg Abbott, senior vice president for travel and hospitality at DataArt, and George Roukas, partner at Hudson Crossing, spoke to PhocusWire's Kevin May during The Phocuswright Conference 2018 in Los Angeles to explain how it works...